Yakiji (Yah-key-jee)

Social media presentations, articles, blog posts and the likes are a dime a dozen these days. Of course this is great news because it means that awareness is spreading and corporations are investing in social engagement. While the rules for engagement are still loose, corporations must be sensitive to the reactive nature of their customers. The rules are different in social media (as opposed to traditional media) and today I’ll explore 4 common misconceptions in corporate social media.

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This last year has ushered in a new era for the web and at the helm is the social groundswell. Social Media has clearly become a hot topic in the world of web marketing. Articles, blog posts, white papers are all covering the latest crazes and tactics around social media. There’s so many questions to answer and so much information to absorb. And yet everyone has an opinion and everyone is a social media expert. It’s hard not to get a little annoyed by this wave of interest and yet I’m guilty of the fascination with it. So why are we so captivated by social media?

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