Yakiji (Yah-key-jee)

It’s only hours before the decade is over and 2009 was a great year for me. It was a year of outstanding innovation in the web and with that came great content as social media really took off. Sadly there wasn’t enough time in the day to read all the great content from blogs, Twitter, Facebook, etc…and of course I have a life too. I really dove into Twitter this last year and it opened up my eyes to some great resources and articles. While I probably missed many great posts, I decided to list some of my favorite (must-read) blog posts from 2009. Enjoy.
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There are many ways to become a better Web Analyst, but what I’ve been most interested in lately is examining my actionable intent. Yes, that sounds weird. But the way to look at it is that actionable intent explores the way we look at core standard web metrics and the action we intend to take. As analysts, I believe the actions we need to take are most clear when the metrics fall significantly outside the norm. The problem is that we see the analytics most often inside the norm and we lose sight of opportunities. Analyzing a “spike” in visits is much easier than analyzing a “small bump”.

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