Yakiji (Yah-key-jee)

Social media presentations, articles, blog posts and the likes are a dime a dozen these days. Of course this is great news because it means that awareness is spreading and corporations are investing in social engagement. While the rules for engagement are still loose, corporations must be sensitive to the reactive nature of their customers. The rules are different in social media (as opposed to traditional media) and today I’ll explore 4 common misconceptions in corporate social media.

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