Yakiji (Yah-key-jee)

I attended a seminar last week on the Future of Email Marketing at The Depot in downtown Minneapolis. It was presented by Jeff Rohrs, the VP of Marketing at Exact Target. Overall, it was a great seminar and it raised some interesting points on where email marketing is heading in 2009.

Here were some of the significant take-aways (in a scattered format from my notes):

• The big value in Email Marketing is migrating to the “Social Inbox”. The social inbox is known as the inbox that we have through Facebox, LinkedIn, Twitter, etc. These are the inboxes that we go to now expecting non-spammy messages from people (or companies) whom we have invited.
• Yahoo! is currently beta testing their own version of a social inbox which is getting a lot of buzz lately as being a big thing in 2009. This inbox will (somehow) be a collective inbox for all of our inboxes – voicemail, email, text messages, IMs, blogs, blog comments, RSS, etc. Essentially, it’s supposed to be a “one stop shop” for all of our incoming messages and media. One of the raving features is that will (supposedly) have a filtering feature that will adapt well with keeping spam and unnecessary messages out.
• Read the rest of this entry »

RT: @chrispirillo http://myparentsjoinedfacebook.com/